The Los Angeles story
Shopping here since 1903.
A 1903 mochi shop, a 1934 farmers market, the first high-end boutique on Rodeo Drive and a Venice boulevard named for the man who built Venice.
- 1903
Fugetsu-Do opens in Little Tokyo
Confectioner Fugetsu-Do was founded in 1903 and appears to be the oldest still-operating food business in Los Angeles.
Open Little Tokyo → - 1905
Abbot Kinney opens Venice of America
Developer Abbot Kinney opened Venice of America on July 4, 1905, after digging several miles of canals. The district's main shopping street now carries his name.
Open Abbot Kinney → - 1934
The Original Farmers Market opens
Farmers began selling produce from their trucks on the former Gilmore ranch. The market opened on July 14, 1934.
Open The Grove → - 1961
Giorgio Beverly Hills opens on Rodeo
Fred Hayman, called the father of Rodeo Drive, opened Giorgio Beverly Hills, the street's first high-end boutique. Gucci followed in 1968.
Open Rodeo Drive → - 1964
Century Square Shopping Center opens
Century Square, built by Del E. Webb's company, opened in Century City in 1964. Today it is Westfield Century City, which finished a major expansion in 2017.
Open Century City → - 1975
The Pacific Design Center opens
César Pelli's blue-glass Center Blue, nicknamed the Blue Whale, opened in 1975. Center Green followed in 1988 and Center Red in 2013.
Open West Hollywood → - 1975
Fred Segal buys Malibu land
Fred Segal bought the land in 1975 with the idea of bringing high-end fashion to Malibu, and he built up the Country Mart on Cross Creek Road.
Open Malibu → - 1983
Old Pasadena joins the National Register
The Old Pasadena Historic District was listed on the National Register in 1983. By the late 1980s its Colorado Boulevard blocks were being revived.
Open Old Pasadena → - 1989
Third Street Promenade opens
Three blocks of Third Street became a pedestrian mall in 1965. After a redesign, the renamed Third Street Promenade opened on September 16, 1989.
Open the Promenade → - 2002
The Grove opens next to Farmers Market
Rick Caruso's open-air center opened in 2002, with electric trolleys linking it to the historic Farmers Market and a WET-designed fountain.
Open The Grove →




